Question

Topic: Taglines/Names

Need A Slogan For A New Marketing Technology

Posted by Anonymous on 5/5/2011 at 7:03 AM ET 125 Points
Hello,
We are a start-up company in a search for a slogan for our newly developed technology.

It's a unique 2D barcode that enable to combine photo-marketing and social media, thus amplify off-line marketing activities with the on-line social media world.
In addition - it's self operated (using any digital camera).

We'll be glad to get your slogan proposals - expressing our main product benefits.

Thanks !
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/5/2011 at 8:21 AM Accepted
    Is this a technology like a QR code?
    Can you be more specific how this works for the target audience (and who specifically is the target audience)
    What makes the technology better than the current marketing technologies that are used?
  • Posted on 5/5/2011 at 9:16 AM Author
    Hi Jay,
    It resembles a QR code though better suited for digital camera photography.
    The target audience for our technology are experiential marketers and event marketers - who will use it to photograph consumers and let them share branded albums in their personal Facebook accounts (thus exposing the activity to all their friends).

    Here's a Lady Speed Stick case study - https://bit.ly/jzkf1p

    Hope the info has helped...
  • Posted on 5/5/2011 at 4:16 PM Accepted
    Maybe playing on the character limits of facebook?
    * [company name] when 300 characters isn't enough
    * 1,000 words > 300 characters [company name]
    * Tag, you're it

    I'm not sure this is so much a slogan as a campaign idea. If there are big events happening, you could play up the technology:

    Where were you when [The Jonas Brothers came to town/The Mubarak regime fell/the Heat swept the Celtics]? Row 5, Seat B (with tagged picture). I'm guessing these would have very short shelf lives, and new versions would be created as events broke.

    Also, (not sure the copyright on it) but there could be something catchy about the Albert Eisenstaedt picture of the anonymous sailor kissing the anonymous nurse in times square. Like, what would have happened if they had been tagged? Just a thought.
  • Posted on 5/6/2011 at 9:25 AM Author
    Thanks Adrian - very interesting ideas.
    We will definitely look into them !

    We will love to get more ideas for a slogan...
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