Know-How Exchange : Taglines/Names

I assume you're proposing Surgery from neighboring countries so maybe Latina Beauty Coach.

or Latina Beauty Surgery Coach (getting long...)
Latina Cosmetic Coach
Latino Cosmetic Coach - for a male offer

what about Cross Border Beauty
Very specific for US residents, clearly indicating where they will go... maybe to Mexican
or
Beauty Travel Coach
This one would open op to many destinations and many types of of beauty treatments, not only surgery

Mikael
B2B Marketing

I don't see any reason to seek euphemisms for what you do, so I lean toward Phil's approach. "Coach" doesn't seem to fit with "cosmetic surgery" -- at least not in my mind. (Do people considering cosmetic surgery say to themselves, "I think I better get a coach for this?")

What I would do if I were in your place is interview 8-10 clients and ask them to describe the benefits you provided in their own words. Ask them what they'd tell a friend about your services, and whether they'd do anything different if they could do it all over again. Etc.

Don't get emotionally involved in the interviews, or perhaps have a neutral third party conduct them. Just ask the questions, probe the initial responses, and take good notes -- especially for the words they use and the responses that pop out of their mouths first.

I'll bet you get some great suggestions for the name of the company -- and probably some good selling ideas as well.

It might be a good idea to have a market research professional create and structure the interview guide if you decide to conduct the interviews yourself, because your clients will almost certainly accommodate you -- that is, tell you what they think you want to hear. (That's why a third-party interviewer might be even better.)

Here are previous answers to a similar question: https://www.marketingprofs.com/ea/qst_question.asp?qstID=34522

World of Cosmetic Surgery
New Face Of Travel

Hello. I thank you all for your assistance so far.

I wanted to clarify a little bit here. What am looking for is not to name ''a company'' but to name MYSELF. I want to brand myself as I advertise my serivces since I work independantly. Right now I work with International doctors..perhaps later I will encompass the US.

As I stated, he Cosmetic Surgery Coach seems a bit too long... and the Global Beauty Coach, Global Beauty Advisor are just so-so to me.

I consult with people in finding out what their needs are, helping them zero in on the correct procedures and the right doctor for them. I am not a conceirge or travel agent as I do not focus on that aspect.

I had the word coach in the name since a coach is one that provides support but it could be coach...advisor...or? For example, there is a lady that offers her consulting services and she is called ''the knife coach''.... a little crass for me but just using it as an example.

Thanks for all the input so far. :-)

Thank you for all of your help.