Know-How Exchange : Taglines/Names

Thank you for such speedy responses. We thought we should point out that charitable organisations use the word "charity" in the UK - we know that it's not popular in the US! The word "charity" here has only positive connotations.

Could you send a link to your website and logo for more inspiration ?

what about

Accountants for Charity
Charity Expert CPA's
CPA's for Charity

Mikael
B2B Marketing

We need to know (a) the name of the firm, and (b) what unique and distinctive benefit your client organizations would get if/when they hire you. You mention the "ultimate benefit," but you don't really tell us what that might be.

Why you and not some other accounting firm? Is there something special about chartered accountants who serve charities that makes them a better choice than a general accountant?

What specific geography is your sweet spot, or are you expecting to serve all of UK?

How do your prospective clients make the decision on which accountant to hire? What are the most critical criteria in their minds? What words do THEY use to describe the ideal accountant for their needs?

Thank you both for your responses.

Our firm is Jackson and Jackson.

Our website is www.jacksonandjackson.co.uk

The director has a Diploma in Charity Accounting from the Institute of Chartered Accountants in England and Wales. This means he has specialist knowledge of the accounting regulations specific to charities, understanding of charity funding, charity tax etc. By experience he is familiar with situations/problems which are common to charities and is able to give ad hoc advice, or direct them to a source of help.

We are based in London, and our charity clients are in London, too.

Although a small firm, we do not compete on price, and so the clients that hire us are not looking for a cheap fee. They like the free advice (on any matter – even non financial) they get from our telephone helpline. They like us because we are reliable with deadlines, and fast, and get their completed accounts back to them within 45 days. They like our specialist knowledge. They like the way we suggest improvements to their systems, so they can be more efficient. They like the way we agree the price of the work before we do it.

Thank you to all of you for your help. We’re only small, so only get to do all this stuff evenings and weekends! We’re going to look through all your great ideas in the next few evenings & let you know our final choice.

Thanks again. We went for a mix of your ideas - Experts in Charity Accounting.

Positions us exactly where we want (experts) and highlights the target market (charities).