Question

Topic: Taglines/Names

Please Help Me Name My Transportation Company

Posted by Anonymous on 5/15/2011 at 1:20 PM ET 250 Points
i am starting a small transportation company, i want a name that stands out maybe one word. so my tagline can be "arrive with____________" or any other ideas will do. I will be doing all kinds of transportation. kids to school,Dr appointments, church groups, casino runs, basketball teams etc. so I dont wanna limit my name to something like "Kid Cargo" i want it to be universal for everyone. i am starting with a basic white 15 passenger van and will grow from there, so i want the name to have a little flare and stand out, not just A B transportation. Thanks!
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RESPONSES

  • Posted on 5/15/2011 at 5:14 PM Accepted
    This exercise needs to start with a definition of your prime target audience. WHO are your customers really going to be? "Universal for everyone" won't do the job. There are almost 7 billion people in the world, and you can't afford to reach (let alone serve) even a small fraction of that audience.

    The best positioning for you will be to narrow your target to people within a few miles of your location, and figure out why you're the best alternative for them when it comes to transportation. The narrower the target, the more likely you'll be to excel at serving them.

  • Posted by michael on 5/17/2011 at 11:42 AM Accepted
    THERE:
    Transportation/Hired/Everyone/Relaxed/Economical

    "To get there, get THERE"

    Michael
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