Question

Topic: Taglines/Names

Slogon

Posted by Anonymous on 5/16/2011 at 10:11 PM ET 250 Points
Hi, i work at a ford dealership and I am trying to create a slogon centered around parts , service and prices. this dealership have been around for over 10 years. the purpose for the slogon is to try and attract more customers. this dealer is a new car dealer , so we dont sell use cars or any use product . one of the slogon should be centered around warranty . It can be warranty on repairs, parts or services . The main point is the prices of the product that the dealer sells .(parts , vehicle)
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RESPONSES

  • Posted by SteveByrneMarketing on 5/17/2011 at 3:38 AM Accepted
    The first thing I would do is google (using google maps) all the other Ford dealerships in your area, and see what slogans and the like they are currently using for ".. parts , service and prices".

    Then use that information to reposition their offerings as less beneficial or competitive than your offerings.

    Steve
  • Posted by Jay Hamilton-Roth on 5/17/2011 at 9:03 AM Accepted
    New Cars. Top Service. Best Warranties.
  • Posted on 5/17/2011 at 2:42 PM Accepted
    A slogan by itself won't "attract more customers." First your prospective customers have to see or hear it. So a few questions:

    1. Who is your primary target audience? Where are they buying their cars/parts today? How do they decide which dealerships to visit when they're considering a purchase? What are their hot buttons when it comes to making a purchase decision?

    2. WHY should a prospective customer buy from your dealership? What makes you different from, and better than, your competitors?

    3. How does your target audience know you're there? How do they learn about what you have to offer? Where would they see/hear your slogan?
  • Posted on 5/17/2011 at 6:13 PM Author
    hi , i thanks everyone for their comments on the slogan . our dealer is trying to convince clients to having their vehicle service at the dealer using dealer parts .
  • Posted on 5/19/2011 at 8:19 PM Author
    Hi , thanks to everyone for posting their comment . I would also need some help on another slogan . The information is that we are looking for a slogan that will encourage our customers to have their vehicle service on time , especially for warranty purposes .
  • Posted on 5/19/2011 at 8:29 PM Author
    Hi to everyone . I need your help again. I need help with a slogan encouraging customers to have their vehicle service on time , especially for warranty purposes.
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