Question

Topic: Taglines/Names

Building Project Management Co - Needs Name

Posted by Anonymous on 5/18/2011 at 7:16 AM ET 250 Points
Need to Brand a building / development project management services company.
Qualities that the name should portray are as follows:
1. Professionalism
2. Quality
3. Experience
4. Innovation
5. Size
A short or single word name would be favoured by clients

Any assistance would be greatly appreciated

Thanks

LK
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 5/18/2011 at 8:25 AM Accepted
    Do we get to know who the primary target audience is, where they're located, what kinds of projects they might have?

    For naming, it's more important to know who the prospective customer is, and what benefit they're seeking, than what features your company thinks are important or what they value.

    Help us understand the target audience and we'll help you come up with a name.

    It's even better if we know what words the target audience uses when they discuss their needs and perceptions of a perfect building project management company. How do they select a project manager? What are the most important criteria?
  • Posted by mvaede on 5/18/2011 at 5:04 PM Accepted
    single word brands can be tricky, both to find and to convey the right message.... Just like mgoodman said, target audience is key to find the right word or branding words... but what about

    Odin
    or
    Equinox
    or
    Everest
  • Posted on 5/18/2011 at 6:19 PM Author
    Mr Goodman

    Appologies for the error.
    Target audience Is as follows -
    1. Middle aged & above.
    2. They have been successful in there own business or have a high income.
    3. Typically male.

    Hope that helps a bit

    Lk
  • Posted on 5/19/2011 at 2:52 AM Moderator
    What city/province/country?

    Can you be more specific about the kinds of projects that fit your "sweet spot?"

    The more targeted we can be, the better for you.

    As for a short/single-word name, is that preferred if it's less memorable/less meaningful?
  • Posted on 5/19/2011 at 3:14 AM Author
    We are based in Melbourne Australia
    We do projects Australia wide
  • Posted by Jay Hamilton-Roth on 5/19/2011 at 12:01 PM Accepted
    You could pick a (ideally, familiar Australian) mineral (https://en.wikipedia.org/wiki/List_of_minerals) or rock type (https://en.wikipedia.org/wiki/List_of_rock_types) to connote some of these values.
  • Posted on 5/19/2011 at 3:38 PM Moderator
    In that case, I'd suggest something in the name that signals to your target audience that you serve the Australian market. Surely there are terms of self-reference that locals will pick up on quickly. (As a non-Australian, I'd make a fool of myself if I tried to suggest any of these.)

    The concept:

    Ayer's Rock Project Management
    Projects Australia
    Etc.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)