Know-How Exchange : Taglines/Names

*Mantra
- Allow the Miracle to Happen

Let's talk about your marketing strategy.

If your client told you they wanted a "neutral" name that would let them do everything -- auto repair, hair styling, architecture, dentistry, etc. -- you'd tell them that they're better off focusing on ONE target audience with a single-minded benefit promise. Right?

Well, that applies to your business as well. As your strategy consultant, I would suggest that you are better served being the very best at a narrow niche than an "I'll do anything" jack-of-all-trades, with a "neutral" name that doesn't mean much to anyone.

Separate issue: WHERE are your clients? What is the unique and important positioning benefit you offer that makes you different from, and better than, your competitors? Why should a small business owner hire YOU?

And finally ... you might want to pick up a copy of the book Rasputin For Hire, The subtitle is An inside look at management consulting between jobs or as a second career. You can get it through most bookstores in the United States, at Amazon.com, or here: https://bit.ly/k3Z7m .

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Strategic Consumer Consulting
The Consumer's Mindset Consulting

Growth
- making it happen

Growing takes strategy (or a lot of luck) and making it happen is all about changes and projects

Have to agree with MrGoodMan, think you're better of focusing on your initial market / competencies with a name reflecting this or something very common that applies to all (like growth or.... ) with change in tagline as you... grow.

Mikael
B2B Marketing

I think a neutral name is good..in fact u should have a name that has nothing to do with any field per se..
Look at Mckinsey and Bain and accenture etc..

So taking a cue from them and looking at ur own preference of consumer prod. and retail here are my suggestions:
a)Stratman consulting
b)Level 5 consulting (google level 5 to find out)
c)"your name" consulting..(put ur name)
d)G&R advisors pvt ltd(goods and retail...but u dont have to elaborate)

u get the drift..dont limit urself to above names..now that the thinking behind the names is elucidated, u can fabricate ur own! Hope this is helpful!