Question

Topic: Taglines/Names

Marketing Plan Launch Strapline

Posted by Anonymous on 10/26/2004 at 4:28 PM ET 125 Points
Help Please!

I am hoping you can give me some inspiration. We are launching our new marketing plan for 2005 to our distributors (who are B2B). The marketing plan includes a host of new and old marketing tools and publications to take them to a new level of marketing to their customer and prospect base. It has been totally revamped and is second to none in our industry.

So my dilema - is the strapline - I'm a little bored with the usual 'The best way forward', 'Pulling Together', 'The Best Marketing tools', 'Maginificent Marketing Tools', 'The Power of Marketing' etc, (I'm sure you get the picture). I'd like something different, catchy and even a bit whacky. Any ideas or thoughts would be greatly appreciated.

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RESPONSES

  • Posted by Peter (henna gaijin) on 10/26/2004 at 4:45 PM Accepted
    At a company I used to work for, we used a variety of themes for product line launches. The themes were not directly related to our products, but were plays on words.

    One was "Set your sails for success", playing on sails and sales. We had a variety of nautical theme promo items for the sales channels (a floating key chain, bags, etc.). The trainers/presenters wore nautical themed clothes and the meeting rooms were appropriately decorated. Also, had a contest for some sort of cruise for the ones who had the best results with the newly launched products.
  • Posted by SRyan ;] on 10/26/2004 at 4:45 PM Accepted
    Hi, Elena --

    Careful what you wish for! The wackiness runs rampant among some of the Experts here. ;]

    Can you tell us what the product is? That might help generate some ideas.

    One to start with, out of your own mouth (or mouse): "Second to None."

    - Shelley
  • Posted by SteveByrneMarketing on 10/26/2004 at 6:48 PM Accepted
    Distributors Rock: New Drums and Guitars Provided
  • Posted by SRyan ;] on 10/26/2004 at 7:00 PM Member
    "Business is booming," or

    "Business gets booming," or

    "Get business booming."

    I keep thinking that the word Business needs to fit somewhere in your slogan.

    If anything else occurs to me, I'll be back...
  • Posted by Mushfique Manzoor on 11/9/2004 at 6:01 AM Accepted
    hi elenaworld

    how about these for strapline

    "Breaking the Barrier"
    "Winning in Our Way"

    i am sure you already have an Annual Sales fogure of 2004(estimated, whcih will be achieved). why dont you put a Target figure (in Value or in Volume) and put that in Strapline. For example your business wants to achieve more than USD 100 million next year as you came close that. Then your strapline can be

    "100 million & Beyond"

    hope this helps.
    cheers!!
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