Question

Topic: Taglines/Names

Full Line Trailer Company Looking For A Tagline...

Posted by Anonymous on 6/9/2011 at 2:43 PM ET 250 Points
I work for a leading aluminum trailer manufacturer, and I'm looking for a tagline that is tied to our motorcyle line... An idea I had was to associate motorcycle with horse and use something like "Every trusted steed needs a stable" however I want to make sure it is awesome and would appreciate any and all ideas...
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RESPONSES

  • Posted on 6/10/2011 at 3:08 AM Accepted
    I'm not sure the horse analogy works. Who is your target audience? Where do they live? What's important to them? What words do they use when they consider whatever benefit you provide? How do they make the purchase decision?

    Then think about the benefit itself? Why do people buy your product? What unique and important benefit does it provide? And what makes you different from, and better than, the obvious alternatives?

    And what's the name of the company? The tagline needs to work with the name to communicate the desired message. A tagline alone (without the name of the company) is kind of lame, right?

    Help us with this information and we'll come up with a great tagline for you.

  • Posted by Jay Hamilton-Roth on 6/10/2011 at 8:30 PM Accepted
    Take More On Your Ride
    (Now) You CAN Take It With You
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