Know-How Exchange : Taglines/Names

Who is the target audience for this newsletter? What do you want the newsletter name/title to communicate? What's the purpose of the newsletter? How will you know if it is successful?

We are publishing information about IT projects to the user community to provide them with project statuses and other information. The newsletter is going to be used as a communication tool and should provide awareness of what is going on in our department.

I like your ideas and comments. Thanks.

One more helpful piece of information is that the Evergreen Packaging business line is primarily in paper and beverage packaging (such as orange juice or milk cartons).

Can you share more information about the "user community" and who those folks are, how they relate to the IT department, what kinds of things they need to know, why they will want to read the newsletter, etc.?

Sorry to be asking so many questions, but we need to know as much as we can about the target audience if we're going to come up with a great name/title for you.

The users may be in Finance, Marketing, etc. at our Corporate office as well as individuals who work at our Mills, Converting facilities and Equipment facilities.

The users will be interested in the topics as they relate to them. For instance, Finance users will be interested in topics related to Financial project status updates that are included in the newsletter. The newsletter may also have tips and tricks for things like email which would be of interest for all users.

Let me know if you have any other questions!

I like both of the suggestions. I am trying to stay with a title of 3-4 words or less. Any other suggestions out there that do not include the Fresh tagline but are a little more technical in nature? Thanks so much for all of your responses.