Question

Topic: Taglines/Names

Homebased Cruise/land Travel Agency Name

Posted by Anonymous on 6/16/2011 at 11:14 PM ET 250 Points
Have business plan, marketing plan need agency name. Home based cruise and land travel business. Target population: retired individuals (but will not turn away any other business) main business is cruises. Our business is located in FL, main population of area is 55+ communities, however the largest retirement community you only have to be over 40 and no kids to live there. We want to market mainly the Premium cruise lines: Princess, Holland America, and Celebrity for this population. Any suggestions? Thank you.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/17/2011 at 8:30 AM Accepted
    How about "Premier Florida Cruises"? The domain PremierFloridaCruises.com is also available.
  • Posted by michael on 6/17/2011 at 10:13 AM Accepted
    Denise,
    Not to discourage you but there are a ton of cruise only (CLIA) agencies out there. The name will be less important than your marketing efforts.

    That said, if you already have a following Cruises by Denise is going to be fine. If your name targets seniors you will not need to turn away other business...you won't get it.

    Michael
  • Posted on 6/18/2011 at 2:35 PM Author
    Thank you "Phil" I really like that information. Jay, I like the name (and really appreciate you looking up the domain that exceeded expectations) but I do not want to limit to just the Florida market.
    Michael, I am clearly aware of my marketing efforts and what needs to be done. Not only have I been working on this months before I entered this business I worked in this business for years for another agency. I am also aware of the agencies that I want to join such as CLIA to become more reputable, however at this point in time I don't want to limit myself by name to just seniors (for the very reason you stated) but I do want a name that doesn't just say we are marketing to any budget joe blow come our way (for the reasons I have stated). I hope that makes sense. I appreciate your comments, but I am not sure you had an idea of our business sense at this point and the message that was given out.
    Thank you everyone for your help It was greatly appreciated and went far above what I truly expected to have received. You have lead me in a direction for agency names that I needed and for that I will always be very greatful. I can see from all of your bio's that you have very extensive backgrounds and from that I appreciate your business information.
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