Know-How Exchange : Taglines/Names

First start by defining your target audience very clearly. Who exactly is going to buy what you're selling? Where do they live? What are they doing now that you want to replace? What important need of theirs is just begging for a solution?

Then think about the most important benefit you will provide, as perceived by your target audience. Why should they buy what you're selling? How are they going to be/feel better after they've become your customer?

And how are they going to find out about you? Do you have a marketing plan and a business plan? If so, perhaps you can share the key elements with us. If not, these need to come first ... before we deal with the name.

And be forewarned: When you try to position yourself broadly, to cover multiple target audiences with different needs, you're almost guaranteed to be less effective communicating with each of them. You're much better served being tightly focused on a single target audience with a single benefit.

I'm a big fan of the Jamie Oliver food revolution. Have you thought about contacting Oliver's organization and joining their team and branding. Why start a new brand when the Oliver organization seems open to including people like you?

Steve