Question

Topic: Taglines/Names

Name Of Personal Training Company

Posted by Anonymous on 6/22/2011 at 2:19 PM ET 250 Points
I'm looking for a catchy personal training company name. I don't really want anything that has a location because I want to expand all over. I don't want anything hardcore because clients will be average people trying to get healthier and better their lives, not only to look better. I also wanted a name that the web address is available. Advice will be greatly appreciated. Thanks
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/23/2011 at 10:54 AM Accepted
    Do you have a business and/or marketing plan yet? If not, start there to answer all sorts of questions such as:
    Who specifically will you be targeting? Age? Gender? Fitness level? Income level?
    How will your company be better/different from gyms or franchises (such as Curves)?
    How will you decide on "the right name"? (Hint: the answer shouldn't be "I'll know it when I see it")
  • Posted on 6/23/2011 at 1:00 PM Author
    My business and marketing are twofold. (1) Take my personal training company inside current gyms and completely control all aspects of their personal training department. (2) Open studios that are just for personal training clients only.
    I will be targeting beginning to intermediate clients that want to have a better quality of life, improve their health, look and feel better, etc. No preference on gender. Inside current clubs, there will be programs to fit almost everyone's budget. In the studios, target income level will be higher because it is a private setting.
    I will run a company with proven results and superior customer service that will include programs that include strength training, cardiovascular, and nutritional programs.
    I want a company name that sums up all these principles and areas and attracts this type on clientale.
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