Question

Topic: Taglines/Names

Want To Name A Graphic Design Studio.

Posted by Anonymous on 25 Points
Hi i want to start a graphic design studio in India. I have 8years of experience in Print & Web designs. And i have a great team of experts to support me. need very modern and trendy names.........
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RESPONSES

  • Posted by Gary Bloomer on Accepted
    "... need very modern and trendy names?"

    No you don't.

    Forget flash. Forget being clever. Stop farting around and simply tell people who you are and what you do.

    No one's looking for clever, they're looking for solutions.
  • Posted on Accepted
    I assume a good percentage of your customers will find you through an Internet search, i.e. Google. To repeat my standard answer to "its all in the name" question:

    Go to the Google Keyword tool and see what search terms are being used most often for the kind of expertise you offer, where you really stand out. Let us say that were "flash animation." Register the domain names that are as relevant as possible, e.g. www.flashanimationoffshoring.com and variations of it, such as www.flashanimationmumbai.com -- according to the keyword results. You regsiter different domain names for different target markets. They all link back to your main site.

    That is the computer/Internet/SEO friendly part of your name. Now you need to add a human friendly part to it, some humor or charm. The domain name stays the same; you just want to make the name catchier, easier to remember - FOR YOUR TARGET AUDIENCE.

    Your asking us is the right approach, wrong audience. Ask your potential customers. Consider setting up a naming contest over travel agencies and the social media, Facebook, Twitter, etc. If you make the prize interesting (free website audit and re-design) you could generate some nice "buzz" for a grand opening. The winning name is decided upon by the participants, your target market, voting for their favorite.

    Regards,
    JH

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