Question

Topic: Taglines/Names

Health/medical Tourism In India

Posted by Anonymous on 7/3/2011 at 3:54 AM ET 250 Points
I need your help/suggestion for a perfect company tagline.

Below is the brief insight of my company;

I am starting a medical tourism company.our role is being that of a facilitator, helping overseas patients visiting India for treatment.

Not only we act as a mediator between patients and doctors but also find hospitals, schedule surgeries, provide visa assistance, arrange airline tickets, book accommodation and we even plan post-recuperative holidays.

VISION
To make a difference by genuinely helping international patients by providing them high quality services that combine value for money and follow it up with an excellent support after they arrive in India, establishing a successful relationship with Hospitals & Doctors.

Name of the company would be "Health Tour India"

Though I have below tag lines in mind.

1) health ,wellness & leisure
2) your medical tour facilitator
3) being in safer hands
4) healing made easy


I am in a dilemma to choose the right one.

Kindly suggest

Thanks

Mohammed

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RESPONSES

  • Posted on 7/3/2011 at 3:46 PM Accepted
    There's a disconnect, in my mind, between "health" and "medical tourism." People in the US or Europe considering procedures in India are well aware of medical tourism, and "health" sounds more like a spa or resort.

    Your #2 tagline option comes closest for me if you are married to the name "Health Tour India," except I might leave out the repeated word "tour."

    Of course, if you have the option to modify the name, I'd remove "health" and replace it with "medical." Then you'd have the option of putting some extended benefit in the tagline.

    The real answer to your question would require that you identify more precisely who is in your primary target audience -- and be as specific/narrow as you can be. Then interview 15-20 of those folks and ask them some well-chosen high-gain questions. Find out what they think about medical tourism and India in particular. Listen carefully to the words they use to describe their attitudes and beliefs.

    That will give us (and you) a much richer basis on which to craft a great tagline (and perhaps a better name). You're better off doing this now than "guessing" and learning later that the name/tagline were sub-optimal and thus failed to communicate the desired message to your primary target audience.
  • Posted by michael on 7/4/2011 at 5:07 PM Accepted
    Mohammed,
    This is really important business now as countries have lost the regular tourist due to economic issues.

    My thoughts:

    1) health ,wellness & leisure>>>This seems more like a description of what you do. Anybody looking for medical tourism will expect this.
    2) your medical tour facilitator>>>Again, very generic
    3) being in safer hands>>>>Safer than what?
    4) healing made easy>>>Easier would be to stay home.

    Your goal needs to be to project credibility and safety. Saying you're credible and safe isn't enought.


    Michael


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