Question

Topic: Taglines/Names

Softdrinks Delivery Service

Posted by Anonymous on 7/3/2011 at 6:08 AM ET 125 Points
We have feasibility study now and I am looking for our Soft drinks delivery service business' tagline.
urgently needed. please help me guys. thanks.
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RESPONSES

  • Posted on 7/3/2011 at 11:15 AM Accepted
    delivering the drink-
    completely tells what you do
    We Drink, Drive, Deliver-
    may send the wrong message, but if you advertise with a picture of someone holding a water it may work
    No spills, just order fills-
    discusses your credibility and your caution to the customers order.
  • Posted on 7/3/2011 at 4:35 PM Accepted
    Some important questions:

    Who is the target audience? Where/what country? What are you trying to communicate with the tagline? What unique and important benefit do you provide that sets you apart from your competition?

    And what's the name of the company? We don't want to repeat anything from the name when we develop a tagline. What's the purpose of the tagline? Does the name not communicate your positioning benefit clearly? Is there something else you need to communicate? If so, we need to know that.

    How does your target audience select a soft drink distribution company? What's important to them?
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