Question

Topic: Taglines/Names

Catchy Name For Breakfast And Donut Eating Place

Posted by Anonymous on 7/4/2011 at 5:05 PM ET 250 Points
Currently own a donut shop/bakery, we are now serving breakfast and lunch but are having trouble building up the breakfast and lunch part of it. Our business name is Basic Sweets and Beyond Bakery and Deli. Do you think the name makes people think of just sweets and not other food items. Should we change the name to reflect all of it? If so, name suggestions would be welcomed....
We serve great homemade donuts but our breakfast is great and homemade too! Our lunch is a basic menu of
things like hamburgers, hotdogs, salads etc. Thank you for any help. Ann
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RESPONSES

  • Posted by michael on 7/4/2011 at 5:10 PM Accepted
    If you're successful as it is, don't change it. You can talk about your lunch offerings in your advertising.

    Michael
  • Posted on 7/4/2011 at 5:21 PM Author
    Thanks Michael, The donut part is doing OK but it seems that we barely break above even most days and really need to figure out something. Most people will say
    " oh, I thought you only did donuts!"
  • Posted by Jay Hamilton-Roth on 7/5/2011 at 8:34 AM Accepted
    Why not an advertising campaign, "We're not just donuts!" or "Come for the donuts. Stay for a meal!"?
  • Posted by zebozephyr on 7/5/2011 at 1:24 PM Accepted
    How about just adding a tagline - a "hole" lot more than donuts.
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