Question

Topic: Taglines/Names

Finger Food Catering Tagline

Posted by Anonymous on 7/6/2011 at 8:43 PM ET 125 Points
Hello,

We are working on a campaign designed to break into the event catering market for our well reviewed empanadas restaurant.

The overall design is geared toward being a economically conscious, artisinal fare with minimal preparation and clean-up (making us also environmentally conscious).

This tagline will go on all of our direct mailing materials. Clients are intended to be non-profit and/or arts organizations.

I'm trying to avoid the use of the word catering because I want to differentiate our ready-to-serve style from that of traditional full-service or buffet style catering.

Any ideas?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/7/2011 at 3:24 PM Accepted
    If you're trying to focus around the presentation, how about "Event in a Box" or "Ready-To-Serve"? Or, are you trying to focus around the deliciousness of the food ("Simply Delicious Food")?
  • Posted by peg on 7/9/2011 at 8:45 PM Accepted
    O So Delicioso!
    The quick, clean and green alternative to traditional catering.

  • Posted on 7/9/2011 at 10:25 PM Accepted
    You need to understand what's important to your target audience when they select a caterer (or whatever you want to call the service). You're trying to communicate too much in a tagline.

    And you haven't told us what the name of the company is. It's almost impossible to come up with a good tagline without knowing: (1) the name of the company; (2) exactly who the target audience is; and (3) what the positioning benefit is -- the unique and important benefit that your target audience will find a compelling reason to buy what you're selling.
  • Posted on 7/10/2011 at 11:06 AM Author
    Hi,

    Sorry if this wasn't clear. To cover some points mentioned above... and add additional information. I realize this is a lot to ask of a tagline and was just trying to provide an overall understanding of the campaign.

    Restaurant Name: Empanadas Cafe (empanadascafe.com - new website in the works)

    Target Audience: Non-profit and arts-based organizations (primary) and private individuals (secondary).

    Event market: Museum and gallery openings, seminars, film festivals, book launches, theatrical performances and video productions

    Benefits to using this service (our key selling points): Gourmet/artisinal food; easy, clean and compact offering; economically and environmentally conscious.

    If this is helpful, here is a list of some buzzwords we like for the branding: Fresh, stylish, mingle, artisinal, crafted, tailored, sensible, feast, memorable.

    And... two potential phrases:
    "a stylish catering service tailored for mingling events"
    "Crafted to taste and ready to serve - NY critics' favorite feast."

    Any additional suggestions are still welcome.

  • Posted on 7/20/2011 at 10:10 AM Author
    Thanks for your responses everyone! Unfortunately, we didn't find what we were looking for here.

    All the best,
    Lauren
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