Question

Topic: Taglines/Names

Options For Pharma Product Brand Name

Posted by Anonymous on 7/10/2011 at 4:13 AM ET 250 Points
Dear Colleagues:

I need brand name options for two pharma products i.e. montelukast and esomeprazole used for the treatment of Asthma related allergy and second one for Heart burn/GERD.

Please provide small but disease related brand name options. 3 for each product.

thanks for your support.
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RESPONSES

  • Posted on 7/10/2011 at 12:14 PM Accepted
    Why 3? How many variations will you be marketing? Where?
  • Posted on 7/10/2011 at 4:55 PM Author
    I need at least three options to select one best for each....marketing will be directed to healthcare professionals...
  • Posted on 7/11/2011 at 10:38 AM Accepted
    If you provide us with a clear Creative Brief, we'll deliver only options that will be the best for each product. If you don't, we'll have to guess at a lot of things, and three options won't be nearly enough.
  • Posted on 7/16/2011 at 4:42 AM Author
    Please find the details;

    1. Esomeprazole:
    Used for Heart burn & Gastroesophaegeal reflux diseases, promotion will be through medical reps to family physicians and internists. Oral capsules, two strengths 14 each capsules

    My name suggestions;
    Esomep
    OmeS
    Ezmap
    these are more geneirc oriented brand name, i am looking for more disease oriented brand names like, Zeroacid, lowacid, no secretion, etc etc

    Same applies to Montelukast, which is used to treat allergy and asthma, my name suggestions are;
    Easybreath, breath air, brecare, etc etc plz add few options as am totally confused....
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