Question

Topic: Taglines/Names

Business Name-transport/roads Engineering Services

Posted by Anonymous on 7/13/2011 at 9:43 AM ET 500 Points
a business name is being sought for a transport services company which will specialize in transport & road engineering, roads planning and designing. the concept is to make it catchy showing the expertise, value and uniqueness of this product. It will be targeting a fast growing city.
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RESPONSES

  • Posted on 7/13/2011 at 11:49 AM Accepted
    Who is supposed to notice this "catchy" name? Who is the target audience for this business? Where will they see the name? Is it just on trucks, or is there going to be advertising too? If advertising, will it be mostly online, or mostly print, direct mail, other?

    Separately, can you explain what will be unique about this business/product? Doesn't everyone in this business claim expertise and value?

    Where is the target audience for the business? What city/state/province/country?
  • Posted on 7/14/2011 at 5:51 AM Author
    Thank you Goodman. This is in southern Africa. I am sure a name can be effective if backed by an appropriate marketing strategy so even though most businesses can also target the expertise or value of this product, the uniqueness is about delivering good service, & therefore there would be advertising, specially on paper, online & the media. Here the target audience is the town planners within the city & nearby townships & private entities who would require this service.
  • Posted by Jay Hamilton-Roth on 7/14/2011 at 7:56 AM Accepted
    From Here To Everywhere
    The Road Well-Traveled
    Engineered For Travel
  • Posted on 7/14/2011 at 8:37 AM Author
    Thank you Jay. this is very helpful indeed.
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