Question

Topic: Taglines/Names

New Business Tagline

Posted by Anonymous on 7/18/2011 at 8:00 PM ET 125 Points
I recently started a pool service business. I have personally designed a website still in preliminary stages, I have designed a logo but I am have quite a bit of trouble coming up with a tagline.

The business name I have chosen is "California Premier Pool Service"

Any help would be greatly appreciated.
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RESPONSES

  • Posted on 7/18/2011 at 9:14 PM Accepted
    Who are your target customers? What are their most important criteria for selecting a pool service provider? Have you asked them?

    Who are they using now? Are they satisfied/loyal? What will make them want to switch and use you?

    What are you trying to communicate with your tagline?
  • Posted on 7/19/2011 at 2:19 PM Accepted
    I would base your tagline off of what you DO. Obviously, you own a pool service. I'm assuming you clean and treat pools. Is that your focus? If so, your tagline should reflect that. If you build or restore pools, it should imply that. Whatever you do, please don't use the word "solutions". Solutions means nothing, and it tells me nothing. Also "Simply" or "Simple" blah blah blah is so overplayed as well.

    Tell them what you do - it doesn't have to be catchy or fun. It needs to be informative.

    "Quality Pool Treatment Professionals" - selling quality?

    "Affordable Pool Restoration Professionals" - selling price?

    "Fast Pool Installation Professionals" - selling speed?

    etc.

    State what you do, and say it as concisely as you can. Viola. Your tag line.
  • Posted on 7/19/2011 at 4:08 PM Author
    My services offered will be cleaning and maintenance. My target customers live in a specific area of town that consists of higher end homes.

    The goal in the tagline is that I will provide exceptional service through professionalism (including uniforms with company logo, marked trucks, etc.), and high quality service.

    Ideally I need to develop a tagline that combines those two items as I feel they will be top priority for consideration of leaving their existing service provider.
  • Posted by Jay Hamilton-Roth on 7/20/2011 at 12:05 AM Accepted
    Specializing In Estate Swimming Pools
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