Question

Topic: Taglines/Names

Tagline For Eco-friendly Pet Product Manufacturer

Posted by Anonymous on 7/26/2011 at 7:01 PM ET 125 Points
Hello, I've started a new company targeted at consumers and pet store retailers called Gnawtical Dog. We are manufacturing pet products out of recycled scrap materials from the marine industry.

I can email a copy of the logo for anyone that wants to see it, if that helps with the tag line...

I'm in need of help with our company tag line.

1) We reclaim old scrap materials that no longer have a useful life.
2) We re-imagine sails and repurpose them into a totally different and new product. This is also referred to as Up-cycled.
3) Finally we turn them over to our four legged friends to play with and use.

I've been working with the following tag line, "reclaimed, reused and remained," but I'd like some expert help.

Another company in Maine uses the tag line "reduce, reuse, rewoof." Which I like, but we have to be unique.
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RESPONSES

  • Posted on 7/27/2011 at 1:00 PM Author
    Hi Dara,

    Just looked at your website and it is really nice :)

    I'd love to chat with you about our company, maybe we can work together.

    Unfortunately, I tried to email it to you and it failed...

    Paul
  • Posted by Jay Hamilton-Roth on 7/27/2011 at 9:54 PM Member
    Are you convinced that the tagline needs to focus on the upcycling or should it be focused on the pet's (and their owner's) joy from using it?

    A couple of ideas to play with:
    Have Boatloads of Fun
    Make Your Dog Ship-Shape
  • Posted on 7/27/2011 at 9:59 PM Author
    Hi Jay,

    Thank you for the feedback. That's why I love this site. I was convinced that I needed to focus on the "green" part of our manufacturing, but maybe I should just focus on the fun part of what we do.

    Your tag lines are a good start. I'll toss them around and see what people think.

    Cheers,

    Paul
  • Posted on 7/30/2011 at 9:11 PM Author
    Thanks for the responses, unfortunately we didn't receive any suggestions that would make our top ten list.
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