Question

Topic: SEO/SEM

Should I Buy Of A Domain Form A Client

Posted by Anonymous on 7/27/2011 at 8:27 AM ET 250 Points
Hi,
I have a dilemma. Namely a client of mine is selling off a domain and the content rights for a affiliate website which does not really have traffic at this moment but has good prospects (low competition, highly searched keywords).

If yes, what price should i offer and how does the process go from there.
Thanks,
Bibika
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RESPONSES

  • Posted by mgoodman on 7/27/2011 at 11:17 AM Moderator
    The price you offer depends entirely on what it's worth to you.

    How much will you have to invest to take full advantage of the "good prospects?" How much less is that than if you put the same amount of effort with a less-good domain name? That difference would be a good starting point for determining what the name is worth to you.

    The real question, of course, is whether you're prepared to do something with this domain name once you get it. If it's just going to sit on your server and languish, then it's not worth even the time to consider it, let alone a reasonable offer.
  • Posted by peg on 7/27/2011 at 8:49 PM Accepted
    Some affiliate websites do well, but the vast majority do not. Here are some factors to consider in deciding how valuable the domain is to you.

    1. Is this domain name "so perfect" that it has value above all other possible domain names? Or, could you think of another domain name in the same category that's still available for $10? If you know how to search the used market, you can find an available "aged" domain for as little as $5 more.

    2. Are you willing to generate content yourself? Most affiliate organizations provide a lot of material for their members. Some even provide whole websites. If you could create the content but simply don't want to, then the value of the content on your friend's site is roughly whatever would otherwise pay someone to do it for you.

    3. Highly searched keywords are not so good when you're selling an affiliate product, as it means you'll have a mountain of competition to get on Page One of results, which you must do to succeed. "Low competition" in this context is a phrase that relates to advertising fees, not to product sales. Are you/can you become an SEO expert, a prolific blogger and user of social media, an wiz at PR? Do you already have a large following? Even with all of this, one often gets better results marketing a product in a narrower category with fewer entities competing for consumer attention.

    4. If your interest in this site is financial, then please realize that the site's lack of traffic and your friend's willingness to sell the site are HUGE CLUES about the financial return you can expect.

    Hope some of this information is helpful to you in making your decision.

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