Question

Topic: Taglines/Names

Need Name For Women's Mag

Posted by Anonymous on 7/29/2011 at 8:52 PM ET 250 Points
We are launching a digital magazine geared to women. It is based on a circle of life concept meaning we will be incorporating stories, philosophies and modalities from all the different parts of the circle like food, relationships, creativity, spirituality etc. I want to stay away from the word holistic because I feel it is overused and it is not going to be a health magazine so I want to steer clear of health terms. I would like it to be fresh, fun and accessible, preferably one word if possible or a new word creation. Something that gives the feeling of being complete, fulfilled, joyful. Maybe playing with the circle of life. I want it to sing without being cliche. Thanks so much for all of your help!
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  • Posted on 7/30/2011 at 7:17 AM Accepted
    "Women" is a pretty big target audience for your magazine. There are more than 3 billion of them, and they have very diverse interests.

    Maybe you can narrow the audience to something more manageable. That way you can be more relevant to your target and find a name that really speaks to them.

    The key to naming -- whether it's a digital magazine or a tube of toothpaste -- is to understand your target audience: What makes them tick? What words do they use to discuss your topics? What are their values, attitudes, habits and practices? Where do they live? What other products are important to them? Why?

    If you can give us that kind of information about a narrow segment of "women" that you really want to reach with your digital magazine, we can come up with some great names for it. But when all we know is "women," it's pretty hard to come up with a name that will resonate with your target audience.

    Have you done any research among your target audience? Can you share the key findings and conclusions from that research?
  • Posted by Jay Hamilton-Roth on 7/30/2011 at 8:08 AM Accepted
    Woman To Woman (W2W)
    Ebullience
    Gal Community
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