Question

Topic: Taglines/Names

Tagline Needed Urgently

Posted by Anonymous on 8/2/2011 at 2:51 AM ET 250 Points
I am a neurologist who's opening my own solo neurology practice in a major city. I need a tagline for my practice which has the name (area name) neurology clinic. There are other neurologists in the area but so far the feedback that there is no quite good neurologist in the area. My goal in the practice is to provide superior quality care in a professional manner and gentle way. Also is to provide hope to patients suffer neurologic conditions that lack a cure. Type of diseases we treat is stroke, MS, epilepsy, headaches, parkinson's disease and neuromuscular issues.

Any tagline ideas?
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RESPONSES

  • Posted on 8/2/2011 at 8:49 AM Accepted
    I worry that a tagline could undermine the professionalism of your practice. The problem is that what you do is eliminate (or minimize) a negative, and as soon as you reference the negative it becomes part of your image. (I've been through this issue many times before.)

    If you offered preventive care, then you could promise the positive aspect. But most people don't even know neurologists exist until they have (or know someone who has) a problem.

    In a sense, you want to remain "invisible" until someone needs your services. Otherwise, you're just reminding them of the awful illness and telling them that you deal with those awful things.

    So think again about what it is you want your tagline to do for you. Who is the target audience for your tagline? What is it you want that person to know? What more are you trying to communicate, other than that you are AreaName Neurology Clinic?

    How are you different from other neurologists? Is that difference obvious to patients before the first visit? When people tell you that there are no other "quite good" neurologists in the area, do they offer specific examples or criticisms of the other neurologists? How do they know the other neurologists are not "quite good?"
  • Posted by Jay Hamilton-Roth on 8/2/2011 at 9:05 AM Accepted
    Michael's laid out the issues with a physician tagline. In addition, offering "hope" for people with incurable ailments might get you in trouble with the local Attorney General.

    If you really think a tagline would matter, how about using "The Gentle Care Specialists"?
  • Posted on 8/3/2011 at 2:45 PM Author
    Thank you all for your feedback. I think my post was somewhat vague.

    What I learned about the other neurologists not quite good that they do not tend to spend adequate time with patients, listening to their complaints and answering their concerns. Just ordering a bunch of tests and if they are negative it means nothing wrong with patient. The visit lasts only minutes with no interest in listening to the patient particularly if it is a follow up visit. Again I do not know these doctors personally and this is what I heard from other doctors in the area. This is my new practice in the area.

    I also meant with treating patients with chronic diseases that lack the cure is that the fact there is no cure does not mean we have nothing to do for our patients. We can deal with improving their symptoms and making them more functional so that they don't feel that their diseases are totally hopeless

    My goal is to provide quality care and personalize the management adopting the golden rule in medicine "treating a patient not a disease"

    after this update, will a tagline be helpful and any suggestions
  • Posted on 8/3/2011 at 6:13 PM Accepted
    If the other neurologists are as you describe them, and assuming you actually deliver on those things that make you different, you'll be amazed at how quickly that word spreads in your community -- without a tagline.

    I think I'd skip the tagline if it were my business/practice. The risk of appearing less-than-professional, over-promising, and/or confusing people is too great compared to any possible benefit.

    My $0.02 worth.
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