Question

Topic: Taglines/Names

Tagline Needed For Peo Brokerage Firm

Posted by Anonymous on 8/2/2011 at 10:57 AM ET 250 Points
I recently opened a new PEO (Professional Employer Organization) brokerage firm meaning that we place our clients with reputable PEO's or payroll processors. This service comes at no additional cost to the client.

We are looking for a short and to the point tagline for a fax blast explaining our services and our provider services. (Payroll, pay as you go workers compensation, benefit administration, payroll taxes, HR support and access to labor law attorneys)

Our name is Fortis Employee Solutions
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RESPONSES

  • Posted on 8/3/2011 at 1:56 AM Accepted
    Who exactly is your primary target audience? Where?

    Why would someone hire you? What is the benefit for them? ("No additional cost ..." is NOT a benefit; it's a price.)

    What are they doing today? Who/what is your competition?
  • Posted on 8/3/2011 at 9:30 AM Author
    Our target audience is any company with employees. We can get them lower rates on employee costs. Example: State unemployment rates, workers comp rates as well as benefit package rates and plans. Small to mid-size companies can get access to big company benefits usually at an overall cost savings.

    Companies would hire us because we do all the comparisons and due diligence on any provider we work with. In the PEO industry there are many providers that are not really all they claim to be. The research on the providers can be very time consuming and without proper questions and experience on what to ask and look for companies could make a bad choice costing them money stress and possible IRS problems.

    We offer them comparison quotes from a few reputable providers.

    We would like to target not only companies currently using PEO's but any company that that has employees and needs a solution.
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