Question

Topic: Taglines/Names

Tag Line For Aerial Fitness Company

Posted by Anonymous on 8/2/2011 at 3:22 PM ET 125 Points
I'm trying to come up with a good tag line that doesn't sound awkward.

Our company offers lessons in aerial acrobatic fitness and other non traditional fitness mediums.

If you are not sure what Aerial Fitness is:
Aerial fitness is a class where participants use strands of fabric called “silks,” suspended about 16 feet from the ground, and their own body weight to perform strengthening and flexibility exercises. It was originally used as a form of entertainment in Cirque Du Soleil. Aerial silks are now used to challenge and sculpt bodies by the use of slow, controlled movements using ones own body weight as both lever and force. Students learn methods of climbing, knotting, poses, wrapping and unwrapping in the fabric as well as to flips and drops for the more advanced student.

Benefits of Aerial Fitness:
Physical:
•Your health! Be healthier by toning, building strength and flexibility in your body.
Mental:
•Aerial fitness gives students a sense of empowerment. Students set goals and accomplish them in a safe and supportive environment. We teach students to do the impossible!
•Aerial fitness encourages innovation. It teaches how to look at things in a new way and problem solving.
Emotional:
•Do something for yourself. Only when we take care of ourselves can we take care and help others.



I'd like a tag line that is fun and is benefit driven.
I thought of one tag line, but am not sure how it sounds to others. I'd appreciate feedback on it as well as tag line suggestions.

Tag line 1:
"Get in shape the fun way...Upside down!"

Thanks for the feedback and help in writing a good tag line!


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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/2/2011 at 11:28 PM Member
    A few questions:

    - what's the name of your company?
    - where are you located?
    - who are you targeting (age, gender, etc.)?
    - how likely is your target audience to know about this form of fitness?
    - why would they want to do this form of fitness over others (say, Pilates, for example)?
  • Posted on 8/3/2011 at 10:26 PM Author
    Company name: Aerial 4 Me
    Location: Mid West, USA - Big city with small town values. City supports arts. Trendy.
    Target: Women and men (mostly women) 20-35
    It's a new growing niche of specialty fitness. If you are familiar with what Cirque is then you know what this is.
    Students would want to take this class over others because it's fun, new, challenging and exciting. Also goal orientated. Students see results by abilities in moves. Also they are able to express them selves creatively unlike traditional workouts where its repetition and boredom.

    I may have come up with a good tag line since I posted the original but would still like to hear what other folks can come up with. Outside opinions and feedback are always welcomed!

    Thanks for the help!
  • Posted by Jay Hamilton-Roth on 8/3/2011 at 11:13 PM Accepted
    Exercise For People With Hang-Ups!
    Hang On. Fitness Is Here!
    Get Fit With Suspense
    Fly. Dangle. Swoop. Smile.
  • Posted by fla on 8/6/2011 at 1:13 PM Accepted
    From floating to flying. Dancing the new way!
    Float & fly! The new trend in dance.
    Sky dancing. LOW gravity for HIGH Fun!

    Maybe you could change "for" with "4" since it is part of your company name.
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