Question

Topic: Taglines/Names

Tagline Needed For Financial Company

Posted by Anonymous on 8/5/2011 at 10:25 AM ET 125 Points
We are starting a recordkeeping company to host 401k plans. We are very customizable and allow the company to choose the retirement plan they want. They can offer the most basic plan up to every option available in the marketplace and are very affordable but we need a tag line for the company.
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RESPONSES

  • Posted on 8/5/2011 at 4:45 PM Accepted
    Where are your target customers located? How would a prospective client know if you are right for them? What makes you different from, and better than, your competitors?

    Why would someone switch record-keeping companies? Why do they need a record-keeping company in the first place? What's the unique and important benefit you provide?
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