Know-How Exchange : Taglines/Names

Senior Source

Senior Solutions

Senior One
(The One Call You Need to Make)

Senior First
Your First Call in Solutions for Seniors

You probably ought to start with your marketing and business strategies. Where are your revenues coming from, and who is the real target audience for your message? How are they going to learn you exist?

Ideally the name will be specific to your target audience and communicate the unique and important benefit you offer. Since it's a free service (to the seniors), I'm assuming that you get paid by the businesses you refer.

Have you estimated the value of a senior "customer?" What's it worth to you to recruit the next incremental customer? That will tell you what you can afford to spend on marketing to acquire that customer.

These are fundamental business questions and are not specific to the naming issue. It's important to start with those, however, because once we understand what drives your business, and what success looks like (and is worth), we can do a much better job of coming up with the perfect name.