Question

Topic: Taglines/Names

Name For Private Jet Website

Posted by Anonymous on 8/8/2011 at 3:21 PM ET 125 Points
Anyone have any ideas for a good name for a new private jet charter and airplane sales website?
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RESPONSES

  • Posted on 8/8/2011 at 3:25 PM Accepted
    Who is your target audience? Where? What is the most important benefit you deliver for your target audience? How is the target audience going to learn that the website exists? What's the marketing plan?
  • Posted on 8/8/2011 at 3:34 PM Author
    Business Executives, Athletes, Celebrities, High Net Worth Individuals. The company has a new product which will allow people to book their flights and reserve aircraft online. It is not just a brokerage like many other companies. Imagine Expedia or Kayak for private jets. The marketing plan is business to business as well as online advertising and print advertising. There is also a social networking aspect built in to the product.
  • Posted on 8/8/2011 at 3:36 PM Moderator
    Regional, continental, global? Where?

    And while the online booking feature is nice, I'm not sure whether that translates to a benefit for your target audience. Do they have a problem now that this addresses? If so, what is it?
  • Posted on 8/8/2011 at 3:37 PM Author
    global
  • Posted on 8/8/2011 at 3:43 PM Moderator
    Is it currently difficult to charter a private jet? Is the booking process a major hassle? Will this new online approach make the process significantly easier? Will the target audience be comfortable chartering a private jet without speaking to a live human?

    Or is there some other important benefit?
  • Posted on 8/8/2011 at 3:51 PM Author
    The private jet market is very price competitive right now and with many of the companies employing inexperienced, non-aviation professionals, the clients are not seeing the whole picture. The current market uses brokers to "sell" flights. Our company will have a 24 hour representatives and human interaction but the prices will be set by the aircraft owners, not by the brokers. The system is intelligent and know the location of aircraft too so. We believe it will make the process idiot proof and our customer service will be like a concierge.
  • Posted on 8/8/2011 at 4:14 PM Moderator
    Concierge Jet Charter
    At-Your-Service Jet Charter
    Advanced Jet Charter
    eCharter Air Travel
    Impeccable Jet Charter
  • Posted by mvaede on 8/8/2011 at 4:23 PM Accepted
    Chartered Wings
  • Posted on 8/9/2011 at 11:54 AM Accepted
    Up And Away
    Heavenly
    Flights Of Fancy
    Cruising Altitude
    Altus
  • Posted by michael on 8/17/2011 at 11:44 AM Accepted
    Does the company own the aircraft or are you also brokering and just doing a better job of it?

    (This brings back memories of reading "Trade-a-wreck" that yellow classified paper)

    Also, does your business plan call for more selling or chartering?

    Does the system allow me to choose my captain and co-pilot based on availability?

    Michael

  • Posted by dvmconsultingllc on 9/25/2012 at 4:02 PM Member
    Question:

    We are launching a new product to the business jet community. (Lear, Gulfstream, etc.) Specialized iPad mount for Jets.

    We will be attending a trade show and we need a tag line for our print advertising.

    I was thinking.... Jets- don't get caught lost in turbulance, secure your iPad with professional grade products.

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