Question

Topic: Taglines/Names

Name Req'd For 50's Influenced Beauty Room

Posted by Anonymous on 8/11/2011 at 10:29 AM ET 125 Points
Hi all,

I am a (very) recently qualified nail technician, who is eventually going to train in other asepcts of the beauty industry.

I am going to be working mobile and need to start marketing my services to get clients. I'm a big 50s vintage & rockabilly lover and would love my business to have some influences from this. Eventually I'd like to have my own beauty room, and one day a salon.

I am NOT for one minute thinking Grease or Happy Days type thing.... no, more the old Hollywood Stars... Jayne Mansfield, Greta Garbow, Jean Harlow, Rita Hayworth etcetc. Decor wise I was envisaging one of two themes... either black & silver type art deco-y feel, with an accent colour and some vintage pieces or a more lighter vintage parlour type look with chequered flooring, cream walls, baby pink or blue and black accents, retro prints, cocktail bar (if there was room as i kind of display cabinet/reception desk), etc... I've not refined it yet but just wanted to get across not a sock hop!

I have a whole list of names... for example: Pin-Up Parlour, Blue Moon, Moonlight Seranade, Razzle Dazzles, Daisy Mae's, Memphis Belle's, Sitting Pretty, Sugaree's, Bombshell Beauty, Lucille's Lounge...and about another 50 or so names..... you get the idea.... I can't decide. I'm sure I'll know when I see it that that's the one!!!

So ideas and suggestions wanted please!!!
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RESPONSES

  • Posted by peg on 8/13/2011 at 7:56 PM Accepted
    Hi, Yvette.

    You're pretty good at coming up with names that work for the 50s theme ... hard to beat the suggestions you've already made and, of course, we can't see the other 50.

    So, just some pointers about how to proceed:

    1. Establish criteria. You want your name and possibly it's tagline to achieve ... what, exactly? Figure out what your goal for the name is in two or maybe three terms, and that will help you decide between, say, Lucille's Lounge and Bombshell Beauty. What do you want your customers to understand, and what customers do you want to attract, with your name?

    2. Consistency. Make sure the goal you have for your name, and the name itself, match with the goal you have for your career and for your various business stages. Which works while you're still an independent in other providers' salons? Will that work when you eventually become a store of your own? How can your choice attract/benefit customers at each stage to help you grow your business?

    3. Test it out. Get a logo sketched out, and ask your clients informally to react. Just listen to what they want to say; don't explain or correct them -- you want their honest reaction (because it's priceless business information). Do their reactions indicate that they would support and recommend a business with this name/style?

    Ultimately, your name needs to do more than please you -- it needs to attract and help retain the customers you see supporting your business. Check to be sure that potential clients understand how your 50s passion will affect the hair and nail styles they can get from you -- you don't want them to think "only those who want to look like Lucille Ball should come to Yvette" (unless that's true), because it can affect the size of your following and growth of your business.

    Hope these thoughts are useful to you. Good luck with your career!

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