Question

Topic: Taglines/Names

Need A Tagline For Online Travel Company Promo

Posted by Anonymous on 8/12/2011 at 11:02 AM ET 250 Points
We are launching a weekly "pick of the week" for one all inclusive resort that will feature an exceptional discount for 24 hours. These resorts will be selected by Tom Carr, President of All Inclusive Outlet. We need a tagline to finish our creatives.
Thanks in advance!
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RESPONSES

  • Posted by mvaede on 8/12/2011 at 11:20 AM Accepted
    Where do you Carr to go ?

    An exclusive All Inclusive...
    All exclusive All Inclusive...

    23:59 hours to get All Inclusive !!
    (not 24, to show that the offer is already expiring urging the customer to act)


    Mikael
    B2B Marketing
  • Posted by peg on 8/13/2011 at 12:37 AM Accepted
    Includes everything but the full price.

    Big rewards for decisive vacationers.

    Incomparable opportunities for swift-moving sophisticates.

    Gone before this time tomorrow.

    To thine own wallet be true.

  • Posted on 8/13/2011 at 9:14 AM Accepted
    Who is the target audience? What are you trying to communicate to them? Are they in the market for whatever you're selling, or is the cheap price supposed to be the thing that creates interest?

    And why should someone trust Tom Carr? Is he just in this for the money? Does he know a good resort from a great one (or a cheap one)?

    The whole premise seems a little flaky to me, so it's not easy to think about a tagline. Maybe you can tell us more about the target audience and the reason they might be interested in your offer. That will help us figure out what to say in the tagline.

    And it would also help if we knew the name of the offer, since the tagline has to fit with that and not repeat any of the words/thoughts in the name.
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