Question

Topic: Branding

Destination Marketing/branding Companies In Uk

Posted by Anonymous on 10/29/2004 at 3:03 PM ET 250 Points
My interest is in the strategic positioning and marketing of countries and regions. Which are the best destination marketing or destination branding companies, consultancies or agencies in the UK? And in the rest of Europe?
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RESPONSES

  • Posted by mgoodman on 10/29/2004 at 10:18 PM Member
    Strategic positioning and marketing are the skill sets, and if you have those skills you can apply them in any industry, for any kind of product or service, anywhere in the world.

    In some cases, too much experience in the specific industry can be a disadvantage, because you think you know what works and what doesn't, and it's harder to think outside the box.

    Net, I think JBtron is a vey knowledgeable and savvy marketer (based on his posts here), but the reason to hire him is NOT that his company has years of experience with destination marketing. It's because he thinks strategically and creatively to solve tough marketing problems. You can forgive him if he is unfortunate enough to be working in a company that has fallen into an industry rut. ;-)
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