Question

Topic: Taglines/Names

Brand Naming And Tagline For Baby/childrens Foods

Posted by Anonymous on 8/24/2011 at 1:46 PM ET 250 Points
Hi we are developing a range of babies and childrens nutritious and healthy snacks and healthy meals. We are looking at these being healthy, nutritious, whilst still be affordable and the packaging will look funky but fun, any ideas for brand names and tag lines would be greatly appreciated, Age ranges from 0 to school aged children to include quick healthy after school snacks and lunch box fillers. Like the words delicious and nutritious but aiming at babies and children. thanks
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RESPONSES

  • Posted on 8/24/2011 at 6:47 PM Accepted
    Have you done any research on your target audience for this brand? Where do they live? What brands are they using now? What do they like about them, and what do they wish were different/better? Are they generally brand-loyal, or are they switchers? Are they price sensitive?

    And where do they prefer to shop for baby and children's food? Where do they learn about new brands and options?

    The more information you can give us about this audience the better able we will be to come up with the perfect brand name (and tagline) for your product line.
  • Posted on 8/25/2011 at 2:23 AM Author
    Hi Thank you for your reply, our market research shows that parents want nutritional but quick and healthy meals for their babies and children, there are a couple of brands in competition but the price point is quite high and sometime this compromises some parents ability to afford them and they can go for the less healthy option, we want to also target the school lunch box with our lunch box fillers and our research shows that a very high percentage of parents would buy after school healthy snacks and lunch box fillers that are healthy but that the children will actually eat. In todays market price is very important to parents, target market is supermarkets but also individual sole traders, an economical range of products that does not compromise on nutritiion, our research shows that a high percentage of parents would be brand loyal if the price point was in their affordability range and the product was high quality, we are thinking a range that stretches across the parents budgets, we may also produce a range that is specifically for the after school market as this was specifically noted on parents questionnaire
  • Posted on 8/25/2011 at 2:30 AM Author
    It was also noted that a high percentage of parents do not always go out on trips prepared with a picnic or packed lunch and will buy whilst out and about, also on price there is a percentage of parents that will pay for what they think is a quality product, would a range of products be appropriate in this case on price point, we dont want to appear just a low priced product that people think we have compromised on quality and nutrition.
  • Posted on 8/25/2011 at 2:39 AM Author
    Apologies for fragmented answer computer playing up, a lot of customers buy in the larger supermarkets but we also researched the more independant suppliers where customers were out on visits to the park, day trips so being able to supply these products to cafes, garden centres and childrens attractions is a mus thanks for for your responses.
  • Posted by Jay Hamilton-Roth on 8/25/2011 at 9:02 AM Accepted
    Yummy Foods
    Yummy Snacks
    Everything's Yummy
    Nutrilicious
  • Posted on 8/25/2011 at 11:06 AM Author
    thanks jay nutrilicious sounds good would like to also add in children somewhere
  • Posted by scarlet27 on 8/31/2011 at 9:32 AM Accepted
    nutriliciouz kidz
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