Question

Topic: Taglines/Names

Name For Real Estate Management & Investing

Posted by Anonymous on 8/26/2011 at 8:00 AM ET 25 Points
I’m looking for some guidance, assistance, and anything else you’re willing to give regarding selecting a name for the real estate management and investment company I’m starting. I’m experienced and well versed in most things real estate and finance, although I’m still quite young (under 30). I’m looking for a name I can develop and brand over a long period of time, eventually getting to the point where word of mouth is my primary source of leads and income and my competition wouldn’t know where to begin if they tried.

The business will be encouraging revitalization work, improved living conditions, and general community rejuvenation, while still being highly profitable (time and money) for clients. I’m also big on responsible development, effective land use, green building, and using renewable energy to design self-sustaining property- Those aspects will certainly be evident in my work. The focus will be multi-family residential properties to begin with and will quickly grow into more complex commercial residential and business-use space. My approach will be that of a differentiating strategy that takes a proactive approach to management, but also has no shame in getting dirt under the finger nails.

I want something simple, short, and sweet. I like the idea of using a name that actually has some significance to me in the form of an acronym (e.g. R.E.D.- Real estate by Doyle and my logo/ads can be anything that’s red, PRO Properties- Think of all the marketing options of words that start with pro- professional, profitable, etc.).

Audience: Good- Current residential and commercial property owners. Better- Especially those that are sick and tired of managing their own rental properties. Best- Owners that want to sell and will do nearly anything to do so. I’d also be very happy to speak with capital providers looking for a no-nonsense investment with a guaranteed great return.

Geography: Primarily the south eastern CT region, specifically focusing in the greater Norwich area towns.

Keywords: Real estate property management, local investment, property owners, rentals, cash flow, ROI, NOI, coordination, distressed property, evictions, tenants, foreclosures, non-performing assets, rate of return, and headache reduction (half kidding).

Please let me know what other information might prove useful in helping me with this undertaking. Thanks in advance for your expert aid!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/27/2011 at 11:20 AM Accepted
    Ultimately you're selling Real Estate Management & Investing. So, underneath your "big goals", who specifically would want to work with you and why? How are you better from your competition? How can you prove it?
  • Posted on 9/1/2011 at 12:45 PM Author
    Hello Jay,

    Thanks for your feedback/brainstorming.

    Property owners that do not want the hassle of dealing with tenants would be my primary prospect/customer. They would either pay me a fee to manage them monthly, or we would work out an arrangement for me to manage them for a period of time and then purchase the property from them directly.
    My competition is not local and therefore is too "big box" for many local property owners to afford and slow on their response time. Additionally, they will not purchase properties outright if an owner want to cash out. I almost don't need to prove it because it's so well-known in the area. But I'll give them the competition's phone number and they can check themselves. :)
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