Question

Topic: Taglines/Names

Need Name For Bank Director Webcast

Posted by Anonymous on 250 Points
I have a section on our company website for community bank directors called the Director Resource Center. The purpose of this site is to provide current information to the outside bank director, i.e., banking is not their main line of work. The directors accessing the site may be new or on the board for 20+ years. However, my main target audience is directors with less than 5 years on the board of a small community bank (less than $500M). I am developing a new product and need a catchy name for it. Basically, I will take a narrow topic important to an outside director such as internal controls, audit, loan review, regulator examinations, etc. and will provide a three to four minute overview on it. There will be no video. Just audio and slides. My original title was simply Director Podcasts. I was then told it was not a podcast so changed it to Director Webcasts. Now it is recommended that I call it Director Notes. Very dull. Any ideas on a name would be greatly appreciated. Thanks much!
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RESPONSES

  • Posted by Jay Hamilton-Roth on Member
    Money Talks
  • Posted on Author
    Interesting idea. The webcasts will generally not be about making money. The topics are more about their duties and responsibilities, which hopefully means they won't lose any money or violate any laws. Said another way, it is more of a "keep them out of trouble" product.
  • Posted by Jay Hamilton-Roth on Member
    "Money Talks" works both ways - about making money, or talking about (the business of) money itself. "Bank On Us" could likewise work for your target market...
  • Posted by scarlet27 on Member
    Banking Boss
  • Posted on Author
    I really like all the suggestions. I think one of the reasons I am having a hard time with them is because I know they won't be approved by our senior management. They are conservative and wouldn't want anything controversial. Something I neglected to mention is that I do not work for a bank but a bank association. We try to give our members information to help them do their job better. So we are not looking to sell this product but want to make it sound interesting so they click on it and learn. We then hope by coming to our site on a regular basis they will look at our other products and services that we do sell. I hope this helps clarify my situation a bit more. Thanks for your time and ideas!
  • Posted on Author
    Thank you all for your comments and suggestions. None fit my particular situation so I am going to close this question. I may post again if I don't come up with something myself in the next two weeks. I appreciate the time you spent helping me.

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