Question

Topic: Taglines/Names

Tagline For Mint Link

Posted by Anonymous on 8/31/2011 at 8:24 AM ET 125 Points
We have recently decided to join forces and provide a full service to companies looking to run their businesses more efficiently. Our background is in graphic design, website design, IT and marketing. We think that maybe consulting is the word that describe us the best, however it doesn't give the whole overview on what we offer. We provide systems and solutions that make it easier for businesses to get in touch with prospects, automate sale process and cut costs. Starting from website combine with small CMS and CRM systems, through marketing literature, backup systems and IT solutions to very advanced bespoke software and systems, we are able to serve small to medium size companies. We have just decided on our name Mint Link which stands for excellent communication, something that helps businesses connect with their clients easier and cheaper. Any suggestions regarding tagline will be highly appreciated.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Jay Hamilton-Roth on 8/31/2011 at 9:38 AM Accepted
    "Mint Link" doesn't give a clue about who you serve or what you do for them. Adding "Consulting Group" to the name would help, or perhaps rethinking the name.

    As for your tagline, the description you provided is all about your menu of services, but not about your customer. Can you share with us:
    - Where are you located?
    - Who specifically do you serve? What types/sizes of company?
    - What services do they currently use? Why would they want to switch to you?
    - How can they trust your knowledge/judgement?
    - What benefit does having all of you "under one roof" give your client?
  • Posted on 8/31/2011 at 10:09 AM Author
    As mentioned above we are serving small and medium businesses at the moment and them we want to target specifically. There is no particular industry that we want to work with. Here in UK mint stands for
    informal ( Brit ) excellent; impressive
    and link can be associated with website links, connections, communication etc.

    We are based in London, UK.

    Our clients have previously used different people to provide different services. We want to go deeper now in getting to know how they work and offer solutions to make everything smoother. It is just so they don't need to look for a new people when they need html email template, power point presentation or Customer Relationship Management system to better serve their clients. We all have several years of experience working separately for mainly small businesses and we have realised that each company could use a set of tools to make their work more efficient, like for example system that updates several different property directories at the same time.

    So far the only way of getting new clients for us was 'word of mouth' and this is how people trust us.

    Knowing how company works helps understand their needs and we can offer even solutions that they weren't particularly looking for, like autoresponders etc.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)