Question

Topic: Taglines/Names

Tagline Wanted For Big Steps Little Feet

Posted by rainbow.ballet on 9/3/2011 at 8:30 PM ET 500 Points
I have a business; a creative kids dance school, it's unique and creative. It's called Big Steps Little Feet.

I require a new tagline that is going to perfectly match what we do and direct my brand redesign succinctly. I have so many ideas and words but I fail regularly when trying to say what my business is. My current brand message is muddled.

We celebrate the process of learning dance and ballet rather than focusing on the end result.

Through creativity, drama, story telling, energy and fun with take young children on a kinesthetic journey to learn ballet and creative dance - it's about feeling before form. It's the way learning should be - it's collaborative, experimental and it's very aesthetic.

We are wholehearted, we are handcrafted [in both our props and weekly class plans] we are current and fresh, we are fun, we focus on quality and we are passionate about dance, brain development and desire to create dancers that are confident, capable, smart, happy and creative.

My target audience are social mums between 35-45yrs of age, whom mostly work part time, they have a high disposable income. They have a couple children whom are educated well; they value quality, professionalism and always have their child's best interests at heart.

They love how creative and fun our classes are whilst still educating their children well in the ways of ballet and dance.

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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/3/2011 at 9:08 PM Accepted
    Here are a couple of ideas to consider:

    Sharing The Joy Of Dance With Children
    A Dance-Centric Learning Environment
  • Posted on 9/3/2011 at 9:08 PM Accepted
    It's pretty much guaranteed that you're not going to be able to tell your whole story in a tagline. After all, you only get 4 or 5 words -- 6 or 7 at most. So rather than trying to cram the whole story into a tagline, let's figure out the core benefit you're going to deliver.

    Is it CREATIVE DANCE? If so, then maybe just say

    Big Steps Little Feet
    [TownName]'s Creative Dance Center for Young People

    (Substitute the city, region, area nickname, etc. for [TownName].)

    Save the whole story for your website, brochure and/or sales pitch.
  • Posted by rainbow.ballet on 9/3/2011 at 9:18 PM Author
    Jay Hamilton-Roth - thanks for your input I like:

    Sharing the Joy of Dance with Children

    however whenever I see those three words together 'The Joy Of' I can't help but be reminded of that infamous 70's book... The Joy of Sex!!!
  • Posted by rainbow.ballet on 9/3/2011 at 9:30 PM Author
    mgoodman - thanks for your response

    My classes are not held in one suburb/town only - and I plan to expand further into other suburbs and cities. To define my tag line by geography wouldn't be the best decision I don't think.

    I however do understand what you are saying: I was hoping to be a little more creative and stand out from the competition. But perhaps I don't need to be so clever...?

    I had in the past 'make friends, have fun and dance' - but every dance school can say that.

    I also had - 'Changing the world a twirl at a time' - but i think it's too grandiose.

    I'm currently playing with 'Celebrates Creative Dance' which just may be simple enough...?
  • Posted by Billd724 on 9/4/2011 at 2:01 AM Accepted
    I love what you do! . . . it's obviously so much more than 'learning to dance'. Your passion is evident and I wish you were in my area. But I digress '-)

    MGoodman is correct. You have a very limited opportunity to reflect your creativity in a tagline. And, truth be told, I'd prefer to see you focus more on the benefit you offer than the creativity you possess. That's what will resonate with a qualified parent who wants 'the best' for his or her child.

    OK, that all said, I'll suggest a little verbal playfulness that communicates your core benefit (experiential learning) while relating the outcome (dancing) a student enjoys and your process provides . . .

    Big Steps, Little Feet
    Dancing to learn while learning to dance

    Much success to you . . . I really find your work worthy of it!
    Bill

  • Posted by rainbow.ballet on 9/4/2011 at 9:20 AM Author
    I'm loving your input Billd724 - thank you for taking time to respond.

    I think your tag line is great, and I do grasp what your saying re focusing on the benefits I offer rather than the creativity I possess - you are so spot on here...

    I love your tag line - you are very perceptual.

    Thank you!

  • Posted by Gary Bloomer on 9/4/2011 at 10:37 AM Accepted
    Dance to Live. Live to Dance.
  • Posted on 9/4/2011 at 10:39 AM Moderator
    It's your business and your passion, so I can accept a decision to not include location reference in the tagline. I would point out, however, that some location reference can make the place sound more friendly/familiar to your clients, and I wouldn't discard the idea so quickly.

    If the business is broader than just one city, use a state reference. If it's bigger than one state, use the region name. (Examples: Rocky Mountains, Atlantic Seaboard, Pacific Northwest, etc.) Or use a local landmark (e.g., Stone Mountain, The Alamo, etc.). Or a nickname (e.g., Empire State).

    Sometime it's better to appear local than big. A lot of folks like the idea of supporting a local entrepreneur -- and it suggests that you share their values, know what they want, have mutual friends.
  • Posted by rainbow.ballet on 9/4/2011 at 10:56 AM Author
    Gary Bloomer - thanks for your tagline
  • Posted by rainbow.ballet on 9/4/2011 at 11:00 AM Author
    mgoodman - thankyou for posting again and clariyfing - I shall certainly take on board your recommendations, i do understand where you''re coming from - i just never thought it applied to me,

    regards kate
  • Posted by rainbow.ballet on 9/7/2011 at 7:21 PM Author
    I'm loving your input - very creative

    Thanks rockyboy2 - love life, live life, love dance!!

    and Wow - many people seem I've spoken to really like Dancing to learn, while learning to dance.



  • Posted on 9/8/2011 at 3:51 AM Accepted
    Big Steps, Little Feet
    Dance to the rhythm of the heart


  • Posted by rainbow.ballet on 9/20/2011 at 9:52 PM Author
    'Dance to the rhythm of the heart'

    I love it!!

    Thanks wan 101 - you have described it perfectly!
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