Question

Topic: Taglines/Names

Can Someone Help Me With Coming Up With A Tagline

Posted by Anonymous on 9/5/2011 at 7:14 PM ET 250 Points
Hi, I'm about to launch my new make up line called Anstyle Cosmetics for all skin color and the target market will reach young adults on up. We will feature mineral make-up as well. I need help with the Tagline. I have brain freeze right now. Thank you for your time in this matter.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/5/2011 at 7:55 PM Accepted
    Although your make up might be appropriate for all skin colors and types and ages, it's hard to convince everything that your the best for their needs.

    How will your make up be better/different from the huge number of offerings? How can you prove it?
    Why should people trust what you're selling/offering?
    How will people find you?
    What price point are you going after?

    The more details you can share about your products and marketing plans, the better we can help you.
  • Posted on 9/5/2011 at 10:37 PM Accepted
    You need to narrow your target audience by a lot. There are literally billions of individuals of "all skin color and ... young adults on up."

    There's no way you will be able to reach that many people, even with a budget in the tens of millions. Try to do a great job with a small segment of that market first. Then you can expand as you meet with success.

    How are you going to distribute the product? Is this going to be a wholesale business, a retail business, bricks-and-mortar or online? Who exactly are the customers? How will they learn about the company? Do you have a marketing plan? A business plan?

    We need to have more information if we're going to be helpful with a tagline. BTW, does "Anstyle" mean anything to your target audience? How/why did you pick that name? Does the tagline have to explain it?
  • Posted on 9/5/2011 at 11:07 PM Author
    This going to be a e-commerce site. I'm working on my business plan now and I do understand that there are several (a lot) of cosmetics companies but I'm going to do mass marketing and networking. Anstyle was taking from my partners name which started with An which was her concept and I'm into fashion and entertainment. so we bridged the to together. I want this to be a lifestyle make-up line. Emphasized on women living a balance lifestyle and still focusing on the outer beauty.
    Thank you for your time in this matter! I hope you can help me with a tagline :)
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