Question
Topic: Taglines/Names
Naming My New Business
I am starting a travel business in which I am a specialist in Central America, South America, and the Caribbean. I plan to niche in cultural, historical, adventure and educational type vacations, tours and cruises. My target market will be venturer travelers of any age and higher end accom. and pricing. I speak fluent spanish and french which sets me apart from the competition plus I have travelled extensively to these countries. I was thinking of naming the business, Solis Escapes, LLC. The word Solis is spanish meaning near the sun and also is a well known last name for many historical figures and families. I may expand the business later to include other countries, but don't think that this name will hinder me too much later on. Just learning about the whole branding concept and wondering if that should be taken into account now as well. Just beginning so feeling a little overwhelmed.
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