Question

Topic: Taglines/Names

Need A Slogan Or Tagline For Educational Product

Posted by sb on 9/14/2011 at 6:49 PM ET 250 Points
We're puttting together a commercial manual for our brokers to follow and the name of the chart I've created is called "The Deal Wheel".

Essentially, it directs folks the path of action to take after they pre-qualify the deal.

"You must respect the deal wheel" is what I want to take it down the path as.

can be silly but should be meaningful enough to stick in someone's head.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/14/2011 at 10:44 PM Accepted
    What's the benefit of "respecting the deal wheel"? What will the brokers gain from following it (instead of doing what they're currently doing)? How much better is your new manual? How do you know?
  • Posted by sb on 9/14/2011 at 10:50 PM Author
    Jay: You''ve done a lot of good work for us before. Good questions.

    1. So they don''t mess up what their borrower needs to get the deal done. Most of these brokers act like a waiter in a resturant but need to think more like a chef to satisfy the needs of the borrower.

    2. The manual is much more granular as it details in step-by-step format what to do and how to do it. a lot of applied education in the context of real world examples and mind maps.
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