Question

Topic: Taglines/Names

I Need A Tagline For My Knitting/quilting Business

Posted by Anonymous on 9/20/2011 at 5:42 AM ET 125 Points
The name of my knitting/quilting business is "Made by Marney". I knit chic hats, scarves and mittens for boutiques. I need a clever tagline.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/20/2011 at 8:33 AM Accepted
    Why clever? Why not say something like "Chic Knitting & Quilting" (since your business name doesn't give a clue for what you do)?
  • Posted on 9/20/2011 at 12:14 PM Accepted
    Jay is right. Because your name doesn't say what you do or what benefit your target audience should expect when they do business with you, the tagline needs to do it for you.

    Let's start with a clear definition of your primary target audience and what benefits they seek when they're shopping for whatever you make/sell. Who are those people? What might make them interested in you?
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