Question

Topic: Taglines/Names

Catchy Tagline For Up And Coming Burger Shop??

Posted by Anonymous on 9/22/2011 at 5:07 PM ET 250 Points
The name of our company is Buddy's Burgers, Breasts, & Fries. We are looking for ideas for an effective and catchy tagline. We are a casual eatery who only uses the freshest, and highest quality ingredients. We are located in a bustling corporate community with tons of competition. We have 2 locations and are looking to aggressively expand in the near future. Thanks!!
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RESPONSES

  • Posted on 9/23/2011 at 2:55 AM Accepted
    Who is your primary target audience? Where? Why do you want a tagline? What do you need to communicate that isn't in the name?

    Taglines can be helpful in positioning a business, but you need to be clear on what it is you expect the tagline to do for you. Just having a tagline isn't the objective. You want to communicate something meaningful and memorable, right?

    With a 7-syllable name, I'm not sure you really need a tagline. If you give people too much to remember, they won't remember any of it. If the business name were "Buddy's Place," then "Burgers, Breasts and Fries" might be a good tagline. But your name includes that "tagline." Don't challenge your customers' capacity to learn too much. Just deliver against their expectations and they'll come back.
  • Posted by michael on 9/23/2011 at 1:01 PM Accepted
    Agree with Michael(mgoodman). Not necessary...unless you're really different.
    Examples might be
    "The only Kobe beef burger in the Midwest".
    "Only our employees take steroids"

    Michael
  • Posted on 9/23/2011 at 2:26 PM Accepted
    You seriously have the name "Buddy's burgers, breasts and fries?" This would definitely not give me the impression of a place that focuses on the freshest, highest quality ingredients. Instead, it leaves an expectation similar to Hooters. My first move would be to change the name to something that better reflects how you want to be perceived.



  • Posted by Jay Hamilton-Roth on 9/23/2011 at 3:40 PM Accepted
    What's wrong with the phrase (on your website): "Fresh, never frozen deliciousness!"? Perhaps tighten it up as: "Delicious Food Made Fresh Daily".
  • Posted by Gary Bloomer on 9/23/2011 at 7:58 PM Accepted
    You do NOT need a catchy anything, you need a starving crowd.
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