Question

Topic: Taglines/Names

25th Anniversary Celebration Tag Line

Posted by Anonymous on 9/26/2011 at 9:48 AM ET 125 Points
Our organization Home of the Sparrow which provides transitional shelter to homeless women and children - is celebrating it's 25th Anniversary. I was looking for a tag line to add to all our materials and I would welcome suggestions. We provide housing, case management, advocacy, supportive services geared to tranform the lives of women and children. Our mission statement is:To provide Hope, Opportunity
and Support that empowers women and children, as they journey from homelessness to self-sufficiency.

Thank you for any ideas you can provide!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/26/2011 at 11:20 PM Accepted
    As a rule, anniversaries are more exciting for the company than for your clients. Also, by focusing on the 25th year, what will happen to your message in year 26? Perhaps you can focus your message on how you've mattered: Over 20,000 lives transformed (for example).

    Does your organization already have a tagline? If so, what's good/bad about it?
  • Posted by marketbase on 9/27/2011 at 1:58 PM Accepted
    For consideration:

    Home of the Sparrow
    2011: A Quarter Century of Transitioning Services

    Home of the Sparrow
    2011: 25 years of Hope, Opportunity, Support Services

    The sad fact is that there is a good chance that these same services will be necessary 25 years from now. For your community''s sake, God-willing, Hope of the Sparrow will be able to provide fledgling to flight services for individuals in need, too. Best to all of you.
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