Question

Topic: Taglines/Names

Tagline For Industrial Company

Posted by jfernandez on 9/26/2011 at 6:48 PM ET 250 Points
We are a newly merged northern industrial distribution company located throughout 5 provinces. We mostly tailor to the forestry, mining and oil & gas industries selling tools, safety products, janitorial products, etc. For our customers in isolated areas with crucial deadlines and harsh climates, time is of the essence. We want to portray the strength of a large cooperation with a mama and papa store friendliness /know how. Our company attributes are: reliable, knowledgeable, easy to work with. How do we reflect this in a compact tagline?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/26/2011 at 11:26 PM Member
    What''s the name of your company?
    Who are your customers - do they care about "mama and papa" imagery or are they looking for the best-in-class service/knowledge?
    What makes you different/better from your competition? It''s expected that companies are reliable, knowledgeable, easy to work with - what do you offer that others can''t/don''t?
  • Posted by Jay Hamilton-Roth on 9/26/2011 at 11:28 PM Member
    What's the name of your company?
    Who are your customers - do they care about "mama and papa" imagery or are they looking for the best-in-class service/knowledge?
    What makes you different/better from your competition? It's expected that companies are reliable, knowledgeable, easy to work with - what do you offer that others can't/don't?
  • Posted by jfernandez on 9/27/2011 at 11:20 AM Author
    Hi. What makes us different is that we will strive to find the product the customer needs in a timely fashion. We know exactly what the customer wants, how quickly they need it, and who to direct them too if we don't have it. Hence, we are a reliable source of information. The geographical locations of our branches are a plus since mining, forestry, oil & gas industries are almost all in isolated locations. Transportation to some of these locations are constricted since the area freezes over (ice roads).98% of our customers are men who need a product (tool piece, etc.)as fast as possible to be able to continue with their job. Our customers do like the friendly,laid back but savy service our counter salespeople have.
  • Posted by Jay Hamilton-Roth on 10/2/2011 at 10:26 AM Accepted
    The Easiest Way To Get What You Need
    Need It Fast? We Can Help.
    Personalized Industrial Help
  • Posted by jfernandez on 10/3/2011 at 11:36 AM Author
    Thanks Jay. I'm sure it will be between the first and last option.

    Take care and Happy Thanksgiving!
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