Question

Topic: Taglines/Names

New Website Need Tagline To Describe The Store

Posted by Anonymous on 9/26/2011 at 11:43 PM ET 250 Points
I'm new mompreneurs, just had a website www.aufilya.com. offers mommies stuff for their babies from clothing, equipment, books, toys and also for the mommies clothing and accessories. Lost of ideas on tagline to draw attention to this webiste..currently I have in mind is "One stop to non-stop FUN!" and "Where kids & mommies run the show". Pls really need help..
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RESPONSES

  • Posted on 9/27/2011 at 4:46 AM Accepted
    Because the name of the company does not say who your target audience is, what you sell, or what benefit you provide for them, it's imperative that you do so in your tagline. Neither of your current finalists really do that.

    You might also want to call out your location, since it's not likely you'll be shipping to, say, Europe, Africa, or North America.

    What's the most important benefit you provide for your customers? Why should they buy from you instead of your competitors? How are people going to discover your site? Do you have a marketing plan?
  • Posted on 9/27/2011 at 4:56 AM Author
    TQ mgoodman...yeah! agreed with you. I choose the name because I want to produce my own brand line in near future although currently I bought from few asian countries and resell it to end customers.

    I offer an easy way for customers, current database I had are those working in offices and prefer online shopping. My targeted audience not just in Malaysia, really loves if I can penetrate other possible countries. But reality speaks as I'm new so my existing market will be my current buyers now..
    So the current tagline I had just now not suitable is it?
  • Posted on 10/5/2011 at 9:57 AM Author
    well I suppose I have to re strategies my business plan. Eventhough I thought that I had it all written down, I'm pretty far from it. tq to both of u for giving me your thoughts..
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