Know-How Exchange : Taglines/Names

What's the name of your business? We need to know that in order to make sure the tagline works with the name.

And exactly who/where is your primary target audience? Men/women? Age? Beginners/experienced? What are they doing now to maintain fitness? Do they know they need your services, or do you have to educate them first?

Are you going directly to your end-user customer, or are you marketing through golf pros? What's the marketing strategy? How will your target audience find out about you?

Name of my business is Cutting Edge Golf Fitness.

My target audience will be at Golf Courses private and public. Mostly private. My clientele will be men and women ranging in ages from 35-65. I will be able to work with both beginners and experienced golfers.
Most golfers do very little in regards to their fitness. These same people will purchase new clubs and shoes before investing in their health and fitness. When I meet a person first I would take them through an assessment desgined to allow me to see what areas we need to improve on. I will also tell them once these areas are improved on what benefits they will be experiencing in their game.

I have a friend that knows 10 or so Golf Pro''s in the area. I am marketing myself as the GOLF FITNESS PROFESSIONAL. My job is to work with the Golf Pro''s clients and make them stronger and more efficient on the golf course. It will help the client get more out of their lessons and their golf game.

I plan to market myself in the following ways.
1) Create a website
2) Business Cards and Flyers
3) Go to all Courses in area and offer Free Clinics to reach the public.
4) Write articles in the local paper about golf and fitness.
5) Approach schools in the local area to help with their golf teams.