Question
Topic: Branding
Client Nostalgia Driving Bad Logo Design
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Please review the progression of this project at the link provided below. We'd like to know if:
A.) Are we gravitating to our solution too much to see a more logical solution for this client that includes a crane?
B.) Do you agree with us in that the crane needs to be simplified in order to look like a more sophisticated identity?
The first logo at the top of the page (see link below) is the current logo that has been used by the family for years. The following logos after this are concepts we've provided.
https://www.nhmarketingcompany.com/clbaldwin/logo.html