Know-How Exchange : Taglines/Names

Who is your target audience? What do you want to communicate to them? What benefit do you provide for your target audience? What makes you different from, and better than, other companies in India who do whatever it is you do?

Why do you want a tagline for your company? What do you expect it to do for you?

Do you have a marketing plan? If so, perhaps you can share some key elements with us so we can come up with a strong tagline for you. If not, the marketing plan should come first -- before developing a tagline.