Question

Topic: Taglines/Names

Real Estate Team Looking For A Name And Tag Line

Posted by Anonymous on 9/30/2011 at 10:22 PM ET 250 Points
I share my real estate practice with another broker and want to brand ourselves. I am Latin with various professional degrees (Architect, BA Business). She is Anglo saxon. We are both 50+, Brokers, hold FRI designation (Fellow of Real Estate Institute), 50+ years combined residential real estate experience. We offer a very professional approach assisting clients in their lifestyle changes associated with their real estate needs. We focus on service and not on a transaction. As our names do not seem to rhyme or go together (Alex Pino & Veronica Lord) we thought having a Latin word to describe what we do, could help. Something like "Integritas". We also tell our clients they get 2 for the price of 1 as we have different strenghts. Any ideas would be much appreciated.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/1/2011 at 6:52 PM Accepted
    "Very professional approach" and "service, not a transaction" are phrases I often hear from Realtors. It doesn't make you different. Your racial background isn't important either. Neither is your various professional degrees. What is important is knowing that you get the best deals for clients quickly and perhaps specializing in a specific niche like no other team (empty nesters or LEED-certified buildings, etc.). For such an important transaction in people's lives, cute isn't really appropriate. What can you tell us that truly distinguishes you two from all the other teams in your area?
  • Posted on 10/4/2011 at 10:33 PM Author
    Thanks for your response Jay. There are many examples of the kind of service we provide that makes us different, for instance taking responsibility for the renovation of a client's house, staging it and selling it at no extra cost. A client had an accident while her house was on the market and my associate brought her to her condo until she was able to go back. I use my architectural knowledge and technical skills to guide buyers and sellers through changes in their spaces. My management background allows me to efficiently serve our clients. We assist our clients in the process of adjusting their life styles while buying or selling, regardless of the time needed. I have a diploma in negotiation, which is paramount when an offer is on the table to get them the best possible deal. This matter is a bit more complex so we are considering hiring an agency to deal with it but comments from the group are encouraged. Thanks.
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